Mitsubishi Electric Revises Corporate Philosophy System as it Celebrates 100th Anniversary

Mitsubishi Electric 100th Anniversary logoTokyo, Japan - February 01, 2021

Mitsubishi Electric Corporation (TOKYO: 6503) announced today that on the occasion of its 100th anniversary this February 1, it has revised its corporate philosophy system to update the Group’s reason for existence as well as the core values and attitude that all employees are asked to embrace and cherish in serving customers and society as a whole.

Mitsubishi Electric, which is profoundly grateful to many stakeholders who have supported the Group over the decades, including employees as well as customers and business partners, is resolved to become a group company that responds to the demands of the new era and earns the trust of stakeholders. Based on the new corporate philosophy system, the Group aims to contribute to the realization of a vibrant and sustainable society by addressing diversifying social challenges through continuous innovation over the next 100 years.

A Century of Mitsubishi Electric
Mitsubishi Electric was established in 1921 as a spinoff of the Mitsubishi Shipbuilding Company’s electric factory. For the past 100 years, the Mitsubishi Electric Group has contributed to a vibrant and sustainable society by providing a wide range of products and services infused with high technology and creativity in fields ranging from homes to outer space.

New Corporate Philosophy System 
Mitsubishi Electric’s revised corporate philosophy system, which inherits the spirit of its previous corporate mission, updates the Group’s reason for existence and the core values and attitude that all employees are asked to embrace and cherish.

1) Purpose 
We, the Mitsubishi Electric Group, will contribute to the realization of a vibrant and sustainable society through continuous technological innovation and ceaseless creativity.

2) Our Values

  • Trust - We develop relationships based on strong mutual trust with all stakeholders including society, customers, shareholders, suppliers and employees working together.
  • Quality - We ensure the satisfaction of society and customers by providing products and services of the best quality.
  • Technology - We provide society with new value by enhancing technology and onsite capabilities.
  • Ethics and Compliance - We act with high ethical standards and comply with laws and social norms.
  • Humanity - We prioritize health and safety, promote diversity and respect personalities and human rights.
  • Environment - We strive to protect and improve the global environment, doing so in harmony with nature.
  • Society - We contribute to the development of a better society as a corporate citizen. 

3) Commitment - Changes for the Better
"Changes for the Better" represents the Mitsubishi Electric Group’s attitude to “always strive to achieve something better,” as we continue to change and grow. Each one of us shares a strong will and passion to continuously aim for change, reinforcing our commitment to creating “an even better tomorrow.”

About Mitsubishi Electric’s 100th Anniversary Logo
The logo symbolizing the company’s centennial anniversary expresses the idea of transformation over the next 100 years. At a glance, the logo appears to be a simple pattern of slanted red and white lines, but by adjusting one’s gaze the number “100” can be seen, even when the logo is turned upside down. By encouraging people to look at things from different perspectives, the logo expresses the Mitsubishi Electric Group’s strong will to create new value and transform itself over the next 100 years, aiming to provide integrated solutions to address diversifying social challenges uniting all the capabilities inside and outside of the Group.

About Mitsubishi Electric Corporation 
With nearly 100 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO: 6503) is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment. Mitsubishi Electric enriches society with technology in the spirit of its “Changes for the Better,” and environmental statement, “Eco Changes.” The company recorded a revenue of 4,462.5 billion yen (U.S.$ 40.9 billion*) in the fiscal year ended March 31, 2020. For more information, please visit *U.S. dollar amounts are translated from yen at the rate of ¥109=U.S.$1, the approximate rate on the Tokyo Foreign Exchange Market on March 31, 2020.


Mitsubishi Electric Elevators Global

In 1931 Mitsubishi Electric started manufacturing, installing and maintaining elevators and escalators, and has been a major name in the industry since then. With a reputation for creating breakthroughs that make getting around more comfortable, safe, and even inspiring, Mitsubishi Electric Elevators and Escalators continually sets the standard for quality and innovation in the industry worldwide. With monumental elevator and escalator installations in numerous locations all over the world, Mitsubishi Elevators is ranked as the quality leader for the manufacture, installation, modernization and service of the vertical transportation industry.

Always striving to remain ahead of the technological curve, Mitsubishi Electric Elevators is constantly thinking of new ways to improve our products. To meet the need for larger high-speed elevators in ever-higher buildings, the company built the world’s highest test tower, SOLAÉ, in Inazawa, Japan. At 586 feet, or the equivalent of 40 stories, this tower serves as a testing ground for the latest high-speed high-rise elevator models. Here any test that can’t be carried out by computer is performed, including emergency stopping, safety and comfort tests, and the data gathered from these tests is directly applied to future elevator development. This continuous flow of research and development keeps Mitsubishi Electric at the helm of elevator innovation.

Visit Mitsubishi Electric Global Elevators & Escalators site

Mitsubishi Electric US, Inc. Elevators & Escalators

One of five divisions of Mitsubishi Electric that operates in the US, Mitsubishi Electric Elevators US is a testament to the successful model established by the company in its formative years in Japan. Widely recognized as the leader in quality, Mitsubishi Electric has been serving the vertical transportation needs of buildings of all types and sizes in the United States since 1985. Our reputation for consistently exceeding the rigorous requirements of building owners, contractors and respected architects has resulted in elevator and escalator installations — including machine-room-less elevators, hydraulic elevators, high-speed elevators, spiral escalators and more — in some of the most high-profile properties in North America. Quality in Motion® represents the company’s commitment to research and development that drives the continual evolution of technological improvement, and our company puts this notion into practice every day. 

With locations in Hawaii, Illinois, Nevada, Washington, Washington DC Metro, Boston, Northern California, Dallas, Florida and two locations in Southern California including our corporate headquarters in Cypress, CA, Mitsubishi Electric Elevators US stands ready to service buildings, owners, architects and contractors throughout the United States — from design and installation to elevator maintenance.